Dead or Alive

Illamasqua is a fabulous British make up brand redefining the boundaries of self expression using make up as a medium. The brand is innovative, brave and forward thinking. Their product range is incredibly impressive and I will be reviewing their goods in future posts for you. In short I am a fan of the brand and in particular one of their creative powerhouses, make up visionary, Alex Box. This post however isn't about her...

The final act of Self Expression is a service that they have launched today. Are you ready for this?...

Offering professional funeral make-up transformations applied by a specially trained Illamasqua make-up artist, the Final Act of Self-Expression encourages people for whom making-up is an intimate part of their identity to plan their final transformation - one that pays tribute to who they were in life and how they want to enter the afterlife.

Leverton & Sons is one of the oldest and most respected funeral directors in Britain. The company's longevity combined with Illamasqua's truly professional make-up products ensures a distinguished service of quality and dependability.

Illamasqua encourages people to self-express and embrace their alter ego in every way. Why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.

How do you feel about this. Is it the weirdest thing you have ever heard of? or are you totally up for a post life make over so you can go out with a bang, eyelashes and the perfect pout included? At £450 a go, it's a good thing you only require the service once!

I would love to hear your opinions on this one...

(all images and quote via)